Sunkist Dick Vitale

Illustration, Art Direction, Packaging Design, Point of Sale

Core Brands (Sunkist, A&W, 7UP and Canada Dry) – Dr Pepper Snapple Group

Agency’s challenge: Partnering with Dick Vitale and ESPN, create an impactful basketball themed program to coincide with “March Madness” without being a direct soft drink sponsor of the NCAA Men’s Basketball Tournament.

While several designs were considered, my concept with the caricature of Mr. Vitale made it to final packaging, in-store signage, and online ads that invited fans to do their best “DV” impression.