2016 Core Flavors
Illustration, Art Direction, Packaging Design, Point of Sale, Merchandising Displays
Core Brands (Sunkist, A&W, 7UP, Canada Dry, Squirt, Big Red) – Dr Pepper Snapple Group
Agency’s challenge: Changing course, step away from Augmented Reality and encourage social media sharing by partnering with Snapchat.
Awards: Gold PRO Award: Best Holiday or Seasonal-Themed Campaign
