Sunkist Halloween

Illustration, Art Direction, Packaging Design, Point of Sale, Merchandising Displays

Core Brands (Sunkist, A&W, 7UP, Canada Dry, Sun Drop, Big Red) – Dr Pepper Snapple Group

Agency’s challenge: Create new custom characters for “interactive” can designs without adding extra printing costs such as glow-in-the-dark or thermochromic ink.

After considering several concepts, the clients thought our Monster Mash-Up lineup would generate the most buzz among consumers. I sketched the six monsters for placement on their respective cans and then illustrated the final characters for production. My in-store creative reinforced the interchangeability of the 8-ounce cans. Earning We Are Alexander’s first Addy award, these characters and this packaging program were brought back another three years as the “#MiniMonsters”.

Awards: National Gold ADDY Award Winner: Sales Promotion – Packaging, Campaign