Core Brands (Sunkist, A&W, 7UP, Canada Dry, Squirt, Big Red) – Dr Pepper Snapple Group
Agency’s challenge: Take a now-award-winning seasonal packaging program and make it even BIGGER.
FINALLY encouraged to embrace Augmented Reality technology, the client was excited about our concept of “trapped” MiniMonsters being set loose with a custom app. This gave me a chance to really flesh out these characters and their personalities. I drew new illustrations for the packaging as well as created character sketches for the Production and Digital teams. Working with Clockwork VFX, our small team of art directors and writers storyboarded our MiniMonster interactions.
Consumers could also take a “Selfie” with their MiniMonsters and easily share it online.
Augmented Reality and App Programming Agency: Clockwork VFX