Core Brands (Sunkist, 7UP, A&W, Sun Drop and Canada Dry) – Dr Pepper Snapple Group
Agency challenge: Honor the historic 1992 Men’s Olympic Basketball team with a line of collectible cans, in-store signage, and full-size celebrity standees. As with most Core programs, create a unified thematic that can carry across several brands and their respective designs and color palettes, this time with an added patriotic, red/white/blue element.
Core Brands (Sunkist, A&W, 7UP, Canada Dry, Big Red, Welch’s) – Dr Pepper Snapple Group
Agency’s challenge: Pulling away from the custom characters of the 2010 campaign, design a new line of more traditional “monsters” for the Halloween season.
Our solution was to create custom artwork that featured glow-in-the-dark ink (logos, lightning strikes, etc). I loved illustrating such iconic creatures, and the brands were able to get incremental displays in store lobbies and seasonal aisles.