Mr & Mrs T Mike & Mike

Art Direction, Point of Sale, Merchandising Displays

Mr & Mrs T Bloody Mary Mix – Dr Pepper Snapple Group

Agency’s challenge: Get consumers to think beyond beer or soda as their usual drinks of choice during Game Day, with celebrity endorsements from Mike Golic and Mike Greenberg from ESPN Radio.

We shot Mike and Mike in Connecticut and our tailgating extras in Dallas with a talented group of photographers, food stylists, and coordinators. Our initial assignment was to create a case card to be displayed wherever mixers were sold, but we concepted (and later produced) a more extensive campaign that included talking standees and online recipes and tailgating tips from the sports talk radio experts.