Core Flavors Halloween

Illustration, Art Direction Packaging Design, Point of Sale

Core Brands (Sunkist, A&W, 7UP, Canada Dry, Welch’s) – Dr Pepper Snapple Group 

Agency’s challenge: Design a line of scary/adorable 8-ounce “mini” cans for Halloween that would appeal to both Trick-or-Treaters and their Shopper Parents.

I illustrated custom characters inspired by the various brands’ color palettes and “personalities”, and they quickly became a hit with our clients and consumers. The brands were able to get their incremental product displays outside of the soda aisle, and our mini-can “monster” program would be brought back for several more Halloweens with increasingly impressive updates.