7UP Captain America

Art Direction, Packaging Design, Point of Sale, Merchandising Displays

Core Brands (7UP, Sunkist, A&W, Canada Dry and 7UP Cherry) – Dr Pepper Snapple Group

Agency’s challenge: Introduce two new characters from the still-young Marvel Cinematic Universe through promotional packaging, in-store displays, and exciting prize giveaways. With Core Flavors and Captain America, specifically, create a unified thematic that can carry across several brands and their respective designs and color palettes.